Benefits of a Pet Friendly Property

We all know people think of pets as children, and even though this often crosses into questionable territory (pet-strollers, anyone?), the reality is pets are very much an important part of the family unit. This bond runs so deep that most people would rather live in a total shack with their furry friend(s) than a luxury condo if their upgraded digs meant having to part friendly properties

In many cases, property owners are hesitant to rent out pet-friendly units based on fears about a property overrun with pet
owners who conveniently can’t hear flies, see piddle stains, or prevent claw marks, chewed cabinets, and worse. Dog owners, in particular, often get the cold shoulder. And even if the property owner isn’t totally against having pets on their premises, they tend to set up restrictive size and breed limitations that disqualify many, if not most, pet owners.

According to the 2015-2016 APPA National Pet Owners Survey, 65% of U.S. households own at least one pet. When tenants are forced to make a choice between giving up their pets to rent your property or look elsewhere for housing, there is an extremely high chance that they will choose the latter and ultimately pay rent to your competition. Ouch!

Before we go any further, let’s bust a few myths about pets on properties.



Research shows this to be unfounded. In fact, additional studies have indicated that pets cause less property damage than children (insert collective gasp here).



Reputations can be difficult to break. The reality is that many pet lovers are now adopting “taboo” breeds and passionately challenging the stigma against them.



The size of the pet isn’t necessarily an accurate way of predicting their potential to cause damage. Some large dogs are total couch potatoes while some cats can claw the heck out of the carpet.

The need for pet-friendly housing opens up a ton of opportunities for you as a property owner to provide a rare entity for tenants and benefit in the process.

This happens in a few different ways:

1. You fill your vacancies

Promoting your property as “pet friendly” can be a powerful marketing tool that will allow you to fill units more efficiently. Rental properties that allow pets generally have about twice as many applicants as a unit that shuns them. This means that property owners will get a larger selection of tenants to choose from and will find it much easier to keep properties occupied and ultimately, profitable.

2. Increase your bottom line

In addition to generating more income by filling vacancies, a study conducted by the Foundation for Interdisciplinary Research and Education Promoting Animal Welfare found that pet-friendly rentals have the potential to bring in around 20% more rent than properties that don’t allow pets. Property owners can also charge additional fees and pet rents to cover related expenses.

3. Reduce tenant turnover

When a tenant finds a rental property that lets them keep the entire family together, they tend to hold on tight and never let go. Of course, the risk to the owner does increase when pets are allowed onto the property, but cliché as it may sound, without risk, there is no reward. The key here is not to think in terms of avoiding this risk but switching the focus on how to best manage your property (and newfound liability) so that said risk becomes irrelevant in the big scheme of your profits.


Becoming Pet Friendly
If you do this right, the monetary benefits of allowing furry friends in your property goes straight to your bank account and not to your maintenance team.

open house pet friendly

Let potential tenants know pets are welcome at your property.

Advertise that you are “pet friendly”
This is now a huge selling point for your property and should be advertised as such!

Get Super Specific in Your Lease Agreements
Always make sure that your rental agreement clearly spells out rules regarding the allowance of pets. Include explicit information describing the kinds of pets, how many, and what behaviors will and will not be tolerated, both inside of the unit and on the property grounds.

Set Smart Pet Requirements
You should require that all pets living in your rental home be up-to-date on their vaccinations and other basic preventative care (spayed, neutered, etc.) Request references from prior landlords so you can verify that your prospective tenant is an upstanding and responsible pet owner.

Charge Pet Rent + Pet Deposit
Tenants are definitely willing to pay more for their extra family members. In addition to a bigger bottom line, a designated pet rent will help you reserve funds for maintenance costs if they do come up.


Essential Products to Keep Your Pet-Friendly Property in Top Shape

Decking your property inside and out with pet-friendly equipment is arguably the best way to accommodate pet owners and minimize your risk. The following products can help you in just about every aspect of this process:


  • Vinyl planking and vinyl tiles are a great alternative for carpet in pet-friendly homes. They won’t scratch, clean up easily, are easy to install, durable, & look amazing. 


Fido house bags

Fido House pet waste dispensers encourage fast and easy cleanup.



Pet Wash Stations

These make it easy for residents to keep their pets clean! Set up a space for this in a common area (laundry-type room, etc.)


Indoor Air Quality

Keep the sniffles and shedding to a minimum by making sure these are installed on your property:

pet permit

Pet permit stickers allow you to keep tabs on the pets in your community as well as let maintenance personnel and others know there are pets inside.

Cleaning Products 

Because let’s face it, messes are inevitable. Arm your maintenance team with the right products to get the job done right away.

Property Management


Lastly, Give Pets a Warm Welcome!
Include a welcome kit for new tenants with pets that includes urine remover, doggie bags, treats, toys, etc. This sends the message that pets are definitely welcome but pet owners are also expected to clean up after their pets (and you give them no excuse not to!).

“Yappy Hours”—basically a social hour for residents with pets—are gaining popularity in the industry and create an emotionally friendly environment for pets as well. Anything that increases tenant happiness and camaraderie is a surefire way to get them to respect and value your property.

What Have We Learned?
Simply put: pet-friendly housing is scarce! There is a huge opportunity to increase profitability by opening up this door for your property. As you can see, it’s fairly easy to convert to a pet-friendly property in a way that easily helps increase profits while minimizing potential problems or losses.

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